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How To Select The Perfect Home Business Product

October 22nd, 2020

Determining what home business product you want to promote can be one of the most difficult tasks to your business. After all, your business should be and will be based off of your product. You will have other sources on your website to help bring in additional income, but a majority of your money should come through your business product. So what kinds of things are should you be considering when picking out the product you may wonder?

A brief overview of what you should look at includes a home business product that has public appeal, is within your budget, and is relatively fresh and new on the internet. This is not to say that you should select a product that you invented because odds are you will struggle promoting and making money this way. At the same time, you will have trouble making sells if you select a product that has extremely stiff competition.

Another feature to consider is how heavy the home business product is that you wish to sell. By selecting a product that weighs a lot, you have to be prepared to pay extra for shipping. Every little detail can make or break your business when you select your product.

Once you have considered these aspects, think about what type of home business product interests you. Work is a lot more fun when you are working with something that interests you. Not only that, but you will find it easier to force yourself into working those extra hours needed to put yourself ahead of the competition when you enjoy the business.

Next, you want to make a checklist of possible business products that meet all of the criteria listed above. The more products you have on your list, the more options you can look into to help you find the perfect product.

By looking on the major search engines online such as Yahoo, Google and MSN, you will be able to see how often people are searching for your product. Remember, you are looking for a balance between high public appeal but less competition. Also when looking on the search engines you want to look at how much people are paying to advertise the specific keyword you are targeting. This will help you identify how much competition you are going against.

The last thing to consider when selecting a home business product is focusing on a specific niche. For example, try and target just basketball as oppose to all sports equipment. Or even better, try selling just basketball jerseys as oppose to all basketball related items. This will give you less traffic but potentially more sells because everyone coming to your website will be looking for the exact home business product you offer.

How You Can Select The Best Home Business Product Possible

October 13th, 2020

As you may have assumed, the product you choose for your home business is what everything is built around. If you’re just starting out, selecting a home business product can be difficult with all things considered. Everything from public appeal to popularity to your interests should be thought out.

When you begin considering your options for a home business product, there are a few things that you want to look into. The best way to have success in the home business industry is to be doing what you enjoy. If you promote a product that you have interest in, you will be more apt to put in the extra effort needed. Also, by selecting a product of interest you will find yourself viewing it less as a job and more of an interest.

After writing down a list of interests, you want to begin researching what the public wants. It is great that you have interest in something, but your home business is certain to struggle if no one else cares about the product. By looking in forums and doing Google searches, you should be able to determine how often a product is searched for and how popular it is.

While you want to find a home business product that will sell and is popular, try to avoid going with a product that is extremely popular. If you enter into a niche on the internet that is highly competitive, it is exceptionally difficult to have any kind of success. You are much better off finding a product that is in between the two extremes of public appeal.

As mentioned above, you are going to want to enter into a single niche for your home business as oppose to being broad. It is much easier to focus solely on selling CD’s, for example, than it is to have a home business selling an array of music related items. If you attempt to sell CD’s, mp3 players, guitars and so on, you will find yourself overwhelmed. It is difficult to have any kind of success by approaching a home business like this.

The last thing that is worth mentioning is shipping aspects. Many overlook how they are going to ship their home business product to people potentially all over the world. You may want to consider how much shipping will cost to ship your product all over the world, along with how much the product itself will cost you. Obviously it is much cheaper to ship a small light item, but is this of concern to you?

Determining your home business product is a crucial part to developing your business. It is vital that you put a great deal of time and effort into figuring out what product is of interest to you and society as a whole. If you do the necessary research, there is the potential of striking gold with a home business product.

Small Business Productivity (And How to Maximize It)

September 25th, 2020

Okay, so let’s learn how to maximize our business productivity. Productivity is a hot topic right now because most of us can’t figure out how to get it or achieve it or create it. We’re deluged by more communication and more distraction and interruption. We’ve got more to do than ever, and somehow, it feels like we’re slogging along and just can’t get anything done. And yet, we know if we can be more productive in business that that’s where all the rewards are because that’s how we create more financial security and more monetary success. To me, business productivity comes down to a few key issues, and here they are.

No. 1) Minimizing and eliminating distraction and interruption. No. 2) Focusing on the high value activities. And No. 3) Creating habits and routines so that we do the right things every day.

So let’s take these in order. No. 1) Distraction and interruption. Distraction and interruption are probably the biggest robbers in this day and age. In other words, they’re the things that steal the most money, time, energy, quality of relationship from us.

We don’t even notice it. We get distracted. We get interrupted. We also multi-task a lot, which is actually kind of self-imposed distraction and interruption. It turns out that when you focus on one thing for an extended period of time that you get a lot more done. I mean dramatically more done than if you are distracted and interrupted. I like to imagine – you know, I live here in Los Angeles, and let’s say I wanted to drive down to San Diego. It might be 100 miles or so from where I live in San Diego. Now, I can drive out and get on the freeway, and I can drive straight to San Diego, 100 miles. It’ll probably take me, with traffic, something like an hour and a half, maybe two hours driving at a leisurely pace.

Now there’s another way I can go. I can take surface streets from here to San Diego. I could go down a surface street and stop at the stoplight and go to another one and stop and go to another one and stop. And there’d be places where I probably had to take the freeway because there was just no surface street to get me from here to there, but how long would it take if I took surface streets as far as I could? It would probably take me like six or eight hours to get to San Diego. Plus, while I’m driving all these surface streets, I’m going to get distracted. I might say, “Oh, that looks like a cool place,” and I’m going to stop and look at it. Or, “You know what? I’m hungry. Look at that. I’m going to get some food.” And that’s going to increase it even more.

Well, this is what distractions and interruptions and multi tasks do for our lives. Instead of getting on the freeway and just cruising straight there in one shot, we get interrupted all the time, and we have all these things that come in. And we have to keep stopping and starting and stopping and starting. So if you want to really increase your productivity, if you want to increase your business productivity, eliminate distraction and interruption. Eliminate it physically, emotionally, and logically. Physically set up your environment so you’re not distracted and interrupted. Turn off your phone. Turn of your text messages. Turn off your instant messenger and your Skype.

Turn off your e-mail. Turn it all off so that no information can come in and interrupt you. Train your family. Train the people that you work with. Train those around you that you’re going to be focused, that you’re not to be interrupted for multi-hour periods so you can focus for multiple hours at a time. You might say that’s not realistic. It is realistic, and in fact, it’s the only way. That’s the only way out of this is to focus in uninterrupted blocks of time. So eliminate distraction and interruption. The second thing I mentioned was to focus on the important things. If you’re going to increase your productivity, you have to stop confusing activity with results, and you have to do those things that actually get the most results. In business, it’s so easy to just do a bunch of stuff that seems like it might get some results.

I mean we can look great while we’re creating reports and clicking around in Microsoft Excel and writing a bunch of e-mails and talking to people about what we’re doing, but actually going and doing the things that are important, the things that make money when it’s all said and done, that’s a much bigger challenge. In business, I’ve discovered that there are three things that make big money. Those are products, marketing, and relationships. Products, marketing, and relationships. Products is creating those things that people buy. It could be products. It could be services. It could be continuity programs. Whatever it is that you sell. But creating those things, creating more and more new products and services, that’s one of the things that creates lots of value for your business, makes money, and creates high lifetime value and creates assets for your business.

The next thing, marketing, and this is everything that you do to market, sell, merchandise your business and your products. So creating sales letters, creating videos, like the video that I’m creating right now. Talking to customers. Talking to potential partners about doing deals. Okay? This is marketing. That’s the – that’s kind of the essence of marketing is doing the things that actually brings in customers. And the final thing is relationships. And I’m not just talking about any relationship. I’m talking about those relationships that yield the highest return on investment, and in business, those relationships are relationships with partners who help you sell your stuff.

Your partners that will market and sell your stuff to their lists, to their customers, etc. Your relationships with your employees and your team and your contractors. Those are the people that do all of the things that make the money. Relationships with your best customers. Fostering relationships with long-term customers. So products, marketing, relationships. If you’re not investing 80 percent of your time on products, marketing, and relationships, then you’re wasting your time and you’re not going to create a lot of business productivity for yourself. And then the final thing is to focus your time. Focus it in uninterrupted blocks and create a habit of doing this.

This is the most important one of all. Remember, I said earlier that with distraction and interruption, we’re getting distracted and interrupted. We can’t make that straight shot to San Diego. Well, the way to get on that freeway to San Diego to make it so you get a lot done and you stay focused is to make it a habit. As an example, when you first start work every day, instead of checking your e-mail and your voicemail and getting a bunch of distractions and interruptions, go to work for a few hours on the high priority things, which are, as we just discussed, products, marketing, and relationships. Put the highest value things first.

And then go get distracted and interrupted. If you’ll just focus on those three things: Eliminating distraction and interruption; focusing on products, marketing, and relationships; and then focusing your time in uninterrupted blocks on those high value things – again, without distraction and interruption – you will watch as your business productivity will skyrocket. So get to work on them now.

12 Tips to Maximize IT Expenditures

August 10th, 2020

Now more than ever, small businesses need ways to drive and improve business productivity and maximize investments on each small business IT solution in order to deliver excellent customer service and accelerate revenues. The good news is, there are numerous, actionable steps business owners can follow to move beyond survival mode into thrive territory.

When you think about IT, you may immediately see dollar signs, but there are ways to maximize your IT expenditures, which will ultimately help boost revenue. According to market research, small business IT solution spending is on the rise. International Data Corporation (IDC) forecasts that small and medium sized business spending on IT will increase 5.5 percent over the 2010-2014 forecast period. Research also shows that IT decision makers for small and medium sized businesses will be focusing more of their time on IT expenditures, however with a limited budget.

Since small businesses continue to feel the pressures of the economy, they will remain cautious in their IT spending, but these simple tips will help maximize the benefits of your small business IT solution expenditures and help create dramatic increases in your productivity and overall business growth.

Below, I have outlined 10 tips that businesses owners should consider and execute to boost profitability and improve business productivity. If you’re an entrepreneur, consider one or all of the following tips to take your business to the next level.

Boost Profitability with a Cost-Effective, Comprehensive Small Business IT Solution

1. Boost Your Email. In the world of small business today, email is the central form of communication. It enables you to communicate efficiently with your fellow employees and customers. Equipping your business with a reliable and robust email platform is a critical piece to improving business productivity.

2. Build a Web Presence. If your small business does not have a web presence then you are missing a golden opportunity. There are tools available at your fingertips that will help you create a website that is interactive and engaging for your customers and prospects; try adding video or a blog.

3. Work the Web. Does your website still fit the needs of your business? If not, it may be time to upgrade to a small business IT solution, such as an e-commerce system, that enables you to sell your products or services online.

4. Upgrade Your Apps. Move your accounting off the spreadsheet and into a professional accounting software application. Whether free or subscription-based software on demand or a self-hosted solution, this is not a time to short-change your cash management.

5. Back It Up. Can the server in your IT closet withstand a flood, fire, tornado or your building’s sprinkler system? If you’ve answered no or are unsure, consider offsite data backup services as a part of your small business IT solution. Scrimping now may cost you later.

6. The Search Is On. Search engine optimization improves your rank on sites like Google and Yahoo!. A few keywords can improve your business productivity by catapulting your ranking in only a few months and earning you more business.

7. Be Smart and Social. Do some social media due diligence to find out if your industry cares about tweets, friends or followers before you invest valuable resources in social media.

8. More Productivity, Fewer Problems. Focus on services that improve business productivity, like providing your mobile sales force with anywhere access to your office’s network. Even though the economic tide is starting to improve, your customers still expect you to do more with less.

9. Inspect Your IT. Complete a technology audit of each small business IT solution that you pay for and determine its value. For example, what benefit does the company receive from employees having unlimited texting?

10. Consolidation Is King. Move voice, data, web hosting and other IT services to a single provider so you only have to pay one bill or contact one provider if you have a question. A consolidated small business IT solution will save you time by not having to chase down different providers for one problem.

11. Count on the Cloud. Prioritize your technology decisions by how much they will accelerate your company’s ability to grow and thereby improve your business productivity. For example, using cloud-based services gives your business access to productivity-enhancing technology at a fraction of the price.

12. Can the Spam. Spam costs US companies almost 22 billion dollars each year, and has a significant impact on employee productivity and business growth. Proactively protect yourself by self-filtering incoming emails. If you receive an email from someone you don’t know or don’t recognize, simply delete it.

Growth is good. Follow the tips above to improve business productivity, accelerate growth, and prepare for unmatched success with a comprehensive small business IT solution.

Jonas Fruge is the Seattle-based vice president and general manager for Cbeyond, a leading provider of voice and data packages to more than 50,000 small businesses throughout the United States. Fruge joined Cbeyond in October 2005, serving in various roles in sales management before obtaining his current leadership position.

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What Is the Best Internet Business Product?

March 11th, 2020

Anyone thinking of starting an online business will immediately start to wonder what is the best internet business product. The answer to this isn’t as simple as just giving you the name of a specific product. Instead, there are certain things you can look for in any product that will tell you whether it’s likely to be profitable or not.

Obviously, you want to know that whatever product you choose to promote has a hungry market out there somewhere. You also want to know that there is enough profit in it for you to make your marketing and promotional efforts worthwhile.

The best part about operating any business online is that you have a choice whether to promote physical products that need to be shipped out to customers or digital products that can be downloaded instantly. You also have the choice of whether to promote big-ticket items that earn you a lot of money per sale or cheaper items that earn a little per sale but tend to sell a lot more.

Here is a brief look at the advantages of each type of Internet business product:

Digital Products

Digital products like eBooks or software programs are the ideal Internet business product. You design and create the product just once before uploading it to your web host. From there, your customers are able to pay for the item and then download it directly to their computer instantly.

These types of products are extremely profitable, as customers are only downloading digital files. You don’t need to worry about shipping or postage costs and there is no handling to be done at your end.

Physical Products

Physical products can still be extremely profitable for any online business. Customers place their order and pay for the item on your website. When you receive the order you package up the product and ship it out to them. You’ll make money as long as your prices cover the cost of the item as well as the packaging and shipping costs plus leave some profit for you.

Big-Ticket Items

Selling an expensive item means far more profit per sale for your business. You might only need to sell one item per week to make enough profit to keep you going. More expensive items can sometimes be challenging to sell, but this shouldn’t deter you if you’re really passionate about what you’re promoting.

Cheap Items

Selling really cheap items can be an excellent way to increase any business revenue. People often purchase low cost things on impulse, so it can be really easy to sell lots of things quickly. As the price is so low your profits might only be small. This means you need to make a lot of sales regularly to turn that bit of profit into a decent income.

Combining Your Options

Some Internet business products can be used in combination with others. For example, you might offer a really cheap eBook for a couple of bucks that contains information your customers love. You can then use that cheap product to upsell other more expensive products you have available. If customers loved your first product they’re likely to trust you enough to pay for your more expensive items as well.

This increases your business revenue and makes it far easier to choose the best possible Internet business product to suit your needs.

This information is from Tom Hua Co-founder of the World Internet Summit – the worlds biggest internet business event.

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Marketing, Promoting and Advertising Your Business

February 28th, 2020

One thing that goes without saying in today’s business world, is that regardless of the nature of your home based business, a website is an absolute MUST. Whether you have a product or service to sell, whether local or global, your business will go nowhere fast if you don’t have an online presence. If you need internet marketing help, you’ve landed on the right article. I’ll give you some home based business marketing ideas that will help you promote your business successfully.

The first step is choosing a domain name and getting it registered. You can build your own website (if you have the time) and host it yourself or you can have everything done by another company (if you have the money). Either way, you have many options and tools at your disposal that can align with your business plan and budget. Also note that you can still start your own home based business even if you don’t have a product or service to sell. There are thousands of individuals and companies that have products you can sell for them while earning a commission, called affiliate marketing.

Of the many business marketing strategies known to man, internet marketing is, hands down, the best strategy to use for promoting a home based business as it is the cheapest method and has the potential for reaching millions of people all over the globe. Driving traffic to your site through online resources is like killing two birds with one stone. You can tackle print advertising by writing articles and publishing them to directories and ezines and by submitting ads to the many available (and most of them free) classified ad sites. Online media advertising encompasses writing press releases and distributing them to press release sites. One of the biggest and most popular online advertising trends today is via social media advertising through sites such as Twitter, Facebook, and LinkedIn where you build relationships with your customers. Forums and communities are also great ways to build relationships which helps promote your home based business in the long run. Simply Google your market or industry with the word ‘forum’ or ‘community’ behind it and search for one or two that seem to be the best fit for you.

All of these methods of online advertising contribute to search engine optimization (SEO), which is to say improving your online visibility and escalating in the search engines like Google, Yahoo and Bing. Your goal is to claim the #1 spot in the organic search results (the results on the left, not the right side which are paid ads). This is where your traffic will come from. If you are 800 in the list of search results, no one is ever going to see your site because very few people have the time or patience to scroll through 800 search results. Research shows that people typically won’t even scroll past 4 or 5 search results, let alone 800.

Can you grasp the importance of internet marketing for any business? If you are new to the internet marketing phenomenon and don’t know exactly where to start, there are many great programs or systems online that walk you through every aspect of marketing your online business. A lot of these systems were created by online entrepreneurs who have spent thousands of their own dollars trying to figure it all out over the years and finally DID. Their sacrifices have made it easier for newbies to become successful at their own online home based business. If you are new to running your own home based business, I recommend you find a great system (do your research, read reviews, ask questions in forums) and start marketing your home business from there. Don’t waste the time and money that so many of us have in going it alone, without a proven system, as it will just set you back further and hinder your progress.